I build automation systems, and I start with one rule: I do not mix the work with the record of the work. That means I keep channel execution, customer records, approvals, and proof in separate places. A tool can send the email, post the ad, or update the feed. Another system should hold the customer file. A third place should record who approved what and when. Proof should live in... https://mooreiq.ai/blog/ai-marketing-automation-tools