From Initial Playback To Returning Viewers: Developing a Branded OTT Service Around Audience Needs A streaming service is often judged by its catalogue, but viewers experience much more than the videos themselves. Their journey involves registration, exploring categories, selecting content, starting playback and deciding if they will come back. Each https://pressreports-presssite899.blog-gold.com/1510937/the-blog-to-learn-more-about-major-ott-platform-and-its-importance